|
Finally the First Salon and Spa
Marketing Guide,
Full of Practical Ideas and Strategies
for Your Success
No Matter Which
Health and Beauty Treatments
and Skin care Products You Sell.
Over 100 pages packed with Next Generation Marketing Ideas
And Strategies to draw attention to your Salon
And Persuade potential clients to pay attention and buy.
Learn how to WOW! And create a memorable salon experience.
* Take control of your Marketing efforts today.
* This unique report reveals hard-to-find Salon and Spa specific information which is easy to implement.
* Do you want to make more money in less time? With this Extreme Marketing report you will be set to sell, sell, sell!
* It is useless to be the world’s best Beauty Therapist/ Esthetician/Health Practitioner, unless you can also sell what you are good at. Marketing is crucial to your success, and that is what this report is all about.
If you want to succeed as a salon owner, you need to develop a marketing mindset. Focus less on Beauty Therapy and more on being a Business Women. It is useless to be a talented Beauty Therapist or to have a team of competent, highly qualified Estheticians and Health Specialists, unless you can also sell what you are good at. Marketing is a crucial role in the successful running of a salon or spa. That’s what this special report is about: Giving you ideas to draw attention to your salon and persuade potential clients to buy. Memorable marketing and communication creates impact and gets people interested and maximises sales and profit.
Learn about:
• Developing a Winning Strategy to Influence Clients to Buy
• How to Earn Big Money as a Beauty Salon and Spa Owner
• 50 Ways to Grow Your Beauty Business
• Write Compelling Advertisements and Turn Your Words into Profit
• How to Wow! Creating a Memorable Salon Experience
• Discover the Power of Well Chosen Words to Make your Treatments and Products Difficult to Resist.
• The Nitty Gritty of Running a Successful Spa
• A Powerful Way to Grow Your Business Without Spending a Dime
• How to Use the Internet to Grow Your Business.
We all want to make more money in less time, so what are you waiting for?
The first step in making anything happen is to TAKE ACTION.
Order your copy of my new report, Extreme Marketing - Next Generation Ideas and Strategies For Getting and Keeping Clients
and take control of your marketing efforts today!
This unique report reveals hard-to-find Salon and Spa specific marketing information
from someone who has been there and done that. With this easy to implement information you'll be set to sell, sell, sell!
116 pages, US$29 (Australians subject to 10% GST); PDF (Adobe Acrobat Reader) format.
100% No risk!
Happiness money back Guarantee.
I want you to be happy, and will refund your money in full within 90 days of purchase if you are not satisfied.
Remember, there's always money to be made by those who know where to look... and what to do. Grab these Cost Effective ideas for Salon and Spa Success.
CONTENT INCLUDED IN THIS INFO PACK:
Introduction
Section 1
DEVELOPING A WINNING STRATEGY
TO INFLUENCE CLIENTS TO BUY
Develop a Winning Strategy
On a Mission
Visualise Success
Create a Marketing Plan
Marketing Goals and Objectives
Tell People what’s in it for them
Formulate a Business Vision
The Quality Factor
See Yourself as the Best
Stand out in the Crowd
Element of a profitable salon
Put your clients first
Marketing Your Beauty Service
Section 2
HOW TO EARN BIG MONEY
Don’t Sell Facials, Pedicures, Nail Extensions and Slimming Products
Dollarize Your Value
Recognise the Buying Signal
Create an identifiable Brand
Never Stop learning and Improving
Keep Ahead with New Skills and Development
Your Staff and selling the Salon Experience
Your Staff also want Benefits
Section 3
50 WAYS TO GROW YOUR BEAUTY BUSINESS
Create Action
Be Creative
One Minute Marketing
Short Message Service (SMS) Marketing
Mobile Proximity Marketing
Co-operative Advertising
New Residents
A Parting Gift
The Mystery Gift
Irresistible GWP offers
Ask for Business
Eye-catching Magnetic Marketing
Mobile Community “Billboard”
The Right Staff
Enter Business Award Competitions
Promotional Item
Holding workshops
Annual Open day to welcome potential clients
Trade Shows and Events to showcase your Salon
The documents which impress and convince potential clients
New Business card strategy
Generate Repeat Business with Sales letters
Client Surveys and Feed-back Forms
Employee Survey
I noticed your sign
Press Release
Stimulating and engaging displays to encourage sales
Salon Hot Spots
Discount Vouchers
Free Consultation
Skype Consultation
Short and Catchy Advertisement
Cross Selling and Up Selling
Clients appreciate being addressed by their name
Boost your local marketing with this easy and inexpensive tool
A Powerful Way to Grow your Business without Spending a Dime
How to Get Referrals
Loyalty Programme for long-term profitability
Vendors as strategic partners
Sales Contest
Offer Valuable Information to increase revenue
Sales Literature
Client appreciation with Birthday cards
Competition
Magical Data
Learn from the Marketing Experts
Cool Gift Voucher Idea
Thank You Notes
Answering the Phone
Tele-message Advertising
Music sells
Perform a SWOT Analysis
Sell through education
Sales Scripts
Client reactivating
Create a constant and predictable stream of income
Multi-marketing
Section 4
WRITE COMPELLING ADVERTISEMENTS AND TURN YOUR WORDS INTO PROFIT
Copywriting your Way to Success
Get Them to Read your First Line
Headlines to Get the Phone Ringing
A written plan for Results
Create Curiosity and Interest
Why is the Phone not Ringing?
Retention Strategy
Not Created Equal
Convert enquiries into Sales
Build trust with prospects
Create enthusiasm
Develop a Swipe File
How to Use Winning Marketing to your Advantage
Words That Entice Clients Into Buying
Section 5
HOW TO WOW! CREATING A MEMORABLE SALON EXPERIENCE
Tender Loving Care (TLC)
Magical moments
Jewellery/Spectacle deep cleansing
Lip Conditioning or Intensive Eye Treatment
Pretty Feet
Hand Written Analysis
Little Things means so Much
Free Advice
Queen of Therapeutic Luxury
Themed Treatments and Holistic Therapies
Champagne Makeover Session
Get Clients to warm-up
Comprehensive Spa
All Areas of your Salon must complement each other
Fresh Classic Glamour
Learn Body Language
Engage the Prospect
Packaging
Spa Mystique Sales
Think Hot products
Think Exotic Ingredients and foods
Think In-house Signature Formulations
Think Hot Words
Think Hot Phrases
Think “What makes me Different?”
Think Weird
Section 6
THE NITTY GRITTY OF RUNNING A SUCCESSFUL SPA
Know your Cost
Don’t Run Accounts
How to Get Clients to Arrive on Time
Confirm Appointments
Track Your Marketing Results
Exact Selling
Re-order System
Analyse your Treatments and Products to uncover benefits
Tell the Truth
Nothing is Obvious
Eliminate Clutter
Which Products should I Sell?
Reveal the hidden value
Develop a Positive Attitude
High Earning and Top Ranking
Salon Policies and Procedures
Make an impact with Image and Professionalism
Best Salon Marketing Practice
Expand your Salon to Better Serve Your Clients
Prestige Pricing
Section 7
HOW TO USE THE INTERNET TO GROW YOUR BUSINESS
What is the Purpose of your Website?
Inspire Trust and Sales with Online Security
Why you Must have a Website
Website as an Assistant
Search Engine Optimisation (SEO)
Pay-Per-Click Advertising
Increase Repeat business
With Email Marketing
Grab attention with a result driven email signature
Build Credibility in the Eyes of your
Potential Clients
Blogging
Social Media
Podcasting
In conclusion…
About the Author
Resources
To Summarise:
• Developing a Winning Strategy to Influence Clients to Buy
• How to Earn Big Money as a Beauty Salon and Spa Owner
• 50 Ways to Grow Your Beauty Business
• Write Compelling Advertisements and Turn Your Words into Profit
• How to Wow! Creating a Memorable Salon Experience
• Discover the Power of Well Chosen Words to Make your Treatments and Products Difficult to Resist.
• The Nitty Gritty of Running a Successful Spa
• A Powerful Way to Grow Your Business Without Spending a Dime
• How to Use the Internet to Grow Your Business.
Take action today and purchase the “Extreme Marketing…” guide. This is the information you need to reach New Levels of Success! Follow this Marketing Action pathway to convert more prospects into new clients and convert more clients into Repeat appointment Bookings and Repeat Product Sales.
Grab this valuable knowledge
116 pages, US$29 (Australians subject to 10% GST); PDF (Adobe Acrobat Reader) format.
|
