Build Client Relationships and Increase Repeat Business with Email Marketing. The purpose of sending email to your clients and potential clients is to build and enhance relationships. Email is an excellent medium to stay in contact with your current and previous clients to encourage repeat business.

Valuable Content  

When people share their email address with you they expect to receive something valuable. Boring and repetitive emails will lead to low open rates.

Your aim is to keep content relevant and valuable. You will need to keep your readers attention while you make an effort to influence new and repeat business.

Email content just as with regular printed marketing material; needs to grab attention and be relevant. Build your relationship and win trust by sending special mailing, value, tips, interesting articles, request their opinions, offer a free consultation etc.  

Use catchy Words and Titles

Use compelling words that hint to the content of your email. Your email subject line should grab attention and prompt the reader to open your email.

For example if the email is about a new skin care treatment, your header may read: “New skin care treatment improves your skin immediately”

Encourage Opt-ins. Ask Clients to sign up for your newsletter or special deals and promotions. Make your sign up visible on your homepage.

Welcome Message. Once you have an opt-in send a welcome message to confirm their subscription. Thank them for the sign-up and send them a special new subscribers offer.

Build your relationship. Send special mailing, value, tips, interesting articles, request their opinions, offer a free consultation etc. and the will love you for it.

Strong Call to Action. Lay out exactly what you want the recipients of your message to do, and design the message to make that path clear for the recipient, and easy to follow. Include irresistible offers by giving them a good reason to do business with you. If you send good deals once in a while, Clients will be looking out for them. However when you overdo it with too many email and offers; your emails will be ignored. Give them the benefits of following your call to action immediately. Don’t leave your call to action open-ended such as "Click here for a 20% discount on your next Facial." Let your readers know that they have a set period of time in which to act on your offer. People tend to respond better to deadlines. "Click here for a 20% facial discount valid until April …”

Follow the Rules. Ask permission to send emails. Have a privacy and anti-spam policy. Avoid spam (unsolicited commercial email). People don’t like receiving it. If your email is perceived as spam, ISPs will block your email server from sending emails. Have an unsubscribe link available.

Potentially, sales not only increase when you reach more prospective clients with your email messages but you also motivate and prompt loyal clients to make repeat purchases.

TRANSFORM YOUR SALON & SPA © Belinda Meyer publishes information for the Salon and Spa industry. She offers helpful information relating to health, beauty therapy, spa treatments, skin care, hair and more. Want to know more? Visit http://www.salonprofit.net