When researching trends, you may notice premium coffee is a trend; you may research skin care and coffee, and discover that coffee is a great anti-cellulite ingredient when applied topically. If Spa memberships are the trend, there is no reason you too can’t jump onto the bandwagon. Being second, third, or twentieth is no less profitable. Explore the Globe for potential possibilities and opportunities. The seekers will always find a way to create a salon and spa concept. Whether it be American (Health conscious or fat conscious - Biggest loser Weight and cellulite reduction, Turkish (Hamam), Brazilian (waxing), Moroccan (Harem blend of essential oils and spices), Italian (Fango mud), African (Pygmy massages with African drumming) or European (classic facial) or Asian (tearoom and yoga) inspired, anything goes in the world of Spa: Seaweed, Pilates, cures, tonics and rejuvenation, the choices are vast, glorious, indulgent, mystical and magical, High-tech or centuries-old healing traditions, philosophies and rituals. It is not unusual for Spa’s to fuse European and Asian treatments with fitness and pampering.
While spas were once the province of women, new services have been added for children, teens, seniors, men, girlfriend getaways and pregnant women.
Look beyond rather than within the beauty industry. Direct your focus outside the world of skin care, health and beauty, and think about what feedback you might get from people who are far removed from your particular field.
Imagine that you're talking to Oprah. What would her advice be?
Donald Trump? How about your Best Client? The business person you most admire. What would he/she say?
The person who really believes in you, and thinks you can achieve anything you put your mind to? Who would that be and what advice would they give you?
Need Inspiration. Look back in magazines, news items 4-5 years ago for ideas to revive with your own twist. According to Anna Bishop Scofield, “A thought or idea, once given to the world, becomes common property. It is not possible to put on mortgages or limit the use that may be made of it, or how it may be made to bring in returns to commercially-inspired minds.”
Brainstorming for Ideas
Brainstorming is a group creativity technique designed to generate a large number of ideas.
There are four basic rules in brainstorming. These are intended to reduce social inhibitions among group members, stimulate idea generation, and increase overall creativity of the group.
1. Focus on quantity: This rule is a means of enhancing divergent thinking, aiming to facilitate problem solving through the maxim, quantity breeds quality. The assumption is that the greater the number of ideas generated, the greater the chance of producing a radical and effective concept.
2. Withhold criticism: In brainstorming, criticism of ideas generated should be put 'on hold'. Instead, participants should focus on extending or adding to ideas, reserving reviews for a later stage of the process. By using more positive words like evaluating or analysing is a better choice than the word criticism. This helps your team feel free to generate unusual ideas.
3. Welcome unusual ideas: To get a good and long list of ideas, unusual ideas are welcomed. They can be generated by looking from new perspectives and suspending assumptions. These new ways of thinking may provide better solutions.
4. Combine and improve ideas: Good ideas may be combined to form a single better good idea. It is believed to stimulate the building of ideas by a process of association.
© Belinda Meyer publishes information for the Salon and Spa industry. She offers helpful information relating to health, beauty therapy, spa treatments, skin care, hair and more. Want to know more? Visit www.salonprofit.net
