By creating a step-by-step Facial Approach, clients can gain insight into what you do and how you do it.

As a Salon and Spa owner do you have a passion for facials? Many beauty salons and spa’s go overboard by offering an array of skin care products and skin care treatments and techniques which could be overwhelming and confusing for your clients. You may also have a long list of facials from acne to rejuvenation to light therapy to peels etc.

By getting focused you create a facial therapy concept. You may want to create your own step-by-step program. For example, you may incorporate:

Step one: Deep Cleansing

Step two: Acupressure massage

Step three: High-tech Ampoule

Step four: Galvanic Current

Step five: Seal and Protect

Explain your exclusive Step-by-step approach. Why is it different? What is in it for the client?

Your advanced step-by-step facial is a concept which helps clients see your methods and techniques as precise and exclusive. It is essential to characterize your facials as a complex systems which work.

Don’t just give each step a fancy name to sound clever. Clients need to understand what you do, how you do it and the results they can expect. For example Step three would be the application of a High-tech ampoule. You would go on to explain the benefit of the “youth vial”. For example the mega dose of micro-minerals and hyaluronic acid cannot compare with any moisturiser on the market. Then you move onto step four: The Galvanic current increases the penetration of the ampoule. Therefore the benefits of the active ingredients are maximised in comparison to regular topical (manual) application. This is the ultimate in facial nourishment and hydration.

You learn facials through experience, but with your mind you can originate a step-by step Facial Experience. Infuse your own style into your facial modalities. Your marketing must speak volumes of not being just another facial. This is a facial treatment, therapy for the skin, corrective skin care. Other facials pale in comparison and are just the slathering of products onto the skin.

Shine the spotlight on your unique facials. Don’t just feed and nourish skin, feed and nourish your marketing with inspiration. A step-by-step approach helps give your message clarity.

 ©Belinda Meyer www.salonprofit.net