Offering gift certificates and vouchers can open up the door to a whole new range of clients.

* Gift cards and email vouchers provide the perfect
direct marketing tool.

*  The gift certificate or voucher is ideal for shoppers who are unable to decide on exactly what to buy. 

“Can’t Decide? Try a simple and hassle-free *Gift Certificate*

 30+ Spa Treatment Experiences to Choose from.”

“Don’t want to get mom flowers or lunch again…. How about a Pamper Session at the Salon & Spa. Now Mom can look at least 7 years younger! – Priceless!”

1 Hour Free Massage! Pay for two hours massage and receive a Free 30 minutes back and neck massage gift voucher.

Pampered Princess Gift Idea – Face and body treatments, flawless make-up, hair styling and glamour photo shoot. Boxed Gift voucher includes Godiva Chocolates.

* You may want to include a small gift voucher in any sizeable booking or order as a thank you. The receipt of the gift voucher will be a positive experience for the client and they are likely to come back and spend it on an order significantly bigger than the value of the voucher.

*  By offering online gift certificates you let people give an instant gift. This convenience can see your voucher purchases increase by 20%.

* You could allow others to sell your gift certificates such as http://www.redballoon.com.au/

* You could sell gift vouchers to companies at a 10% discount which they can use as rewards, recognition or their own incentive programs.

*  You can take it a step further and have the gift card individually branded for corporate clients.

*  Non-cash rewards make up an essential component of any sales program and gift cards are the #1 non-cash reward.

*  Get clients coming back for more by giving an added incentive to do more business with you by offering credit vouchers, gift vouchers, email vouchers or discount codes to use by a specified date.

What should you include in your Gift Vouchers?

• Your Spa Name: Include your branding,  legal information such as your ABN(business registration details)
• Your Contact Details: Essential so that the voucher holder can contact you to make a booking. Include phone numbers, street address, email and web address.
• Name of treatment/package,  e.g. Dermalogica Age Smart Facial - a revitalising power boost to help firm, regenerate and energise skin. includes: vitamin and hydroxy acid, exfoliation and facial massage
• Value of Voucher You may give the recipient of the voucher the option to choose any treatment and redeem the voucher towards the total cost of purchase.
• Duration of treatment/package, e.g. one hour Dermalogica Age Smart Facial
• Expiry Date: You need to have an expiry date otherwise you may be asked to cash in the voucher at any time in the future. A period of 6 or 12 months is usually sufficient to allow the recipient to claim their session from you.
• Serial Number: Give each of your vouchers a different number so that you can track which ones have been redeemed and which are outstanding.

You don't have to print all of the above onto the voucher. You could leave space to fill in the session name, expiry date or serial number by hand as you issue them.

*  Gift vouchers will be top of many shopping lists this Christmas,

make sure your clients know that you offer them. Remind them, so it stays top of mind!

TRANSFORM YOUR SALON & SPA ©Belinda Meyer offers helpful information relating to health, beauty therapy, spa, skin care, hair and nails.  She is an expert author at SalonProfit, Ezine Articles and DIY Spa Therapy. She offers success and marketing tips to make your Salon and Spa unique and profitable.