Keep contact with your clients. Let them know they are valued. . Practice good customer service and follow-up with them on a regular basis. Are they using the products correctly? Is their skin tone improving? Is it making a difference? Always get your clients contact details. This process should be automatic. Excellent relationships will give you the winning edge.
The more times they are reminded of your business, the greater the chance they'll buy. Remember marketing is not always about soliciting new business, is can simply about staying in touch. It’s about relationship and keeping your business at the top of your clients mind. Keeping contact can simply be about reminding clients about your business. It doesn’t always need to directly be about your service, products and special offers. In fact it may be a good idea to design special pieces which offer something different and memorable. It may be an article of interest relating to beauty. You could send skin care product samples to your clients or send an interesting monthly newsletter. Offer free informative articles for example on skin care, weight loss, gain extra energy, nutrition guide, offer helpful advice, coupons, greeting cards, etc.
This is an excellent way to keep in touch with your clients and to encourage loyalty.
Make it a pleasure to do business with you. Look at your business through the eyes of your clients. More than 80%of what we remember comes through our eyes, a small percentage though our ears and other senses. Pretend to be one of your own clients. Make a visual list of your Skin Care Salon/Spa. Evaluate your appearance, your reception area, and your staff and treatment rooms. Every single contact clients/prospect have with your business forms a perception, either good or bad. Commit yourself to excellence and become extraordinary. Strive to be the best and join the top ranks in the beauty industry. Be willing to put in money, time and effort. Make you clients feel special when they walk through your door way. Treat them like they are a celebrity. Consider the Beauty Salons in your area; would you be the favourite? If not; why not? What to you need to do to be the best choice?
Offer Value. Carefully consider your clients expectations. If you want an outstanding salon, you must exceed client’s expectations. When your clients are delighted with the service and results they received, they become raving fans of your business. Pay attention to everything. Small details are often important details. Pay attention to the function of your reception area, handling of the phone calls, Presentation of your stock. Never admit to clients that business is slow. The client will see your business as diminishing. Give your clients you full attention. They are most important. Offer your clients something extra. Let this become your standard. Unexpected bonuses can lend the perception of value. Exceed your client’s expectations. Years ago my husband had a haircut in Edinburgh. He told me it was the Best haircut. I asked why? His answer: "They gave me a cup of coffee and a toasted cheese sandwich. Take note, he did not say "that was the most Expensive haircut." (It was). No, to him it was the best haircut! It was an ordinary haircut, but they were clever enough to add Value. The higher you score in perceived quality the greater your percentage of return clients. The greater your market share. Businesses with high quality perception charge higher prices.
Give exceptional customer service. Make sure your staff understand the importance of client service. Motivate your staff by setting standards of performance, so they can gain a sense of accomplishment. You will need to set a good example and be enthusiastic. Give your staff ideas and tips to accomplish their tasks. Encourage excellence. Be accepting and friendly. Acknowledge work well done. Commit to self-improvement. What are your strong and weak points? Commit to reading and studying books relating to sales techniques, marketing, customer service, business building, self-esteem, motivational books. Train and empower your employees in excellent customer service. Gaining product or treatment knowledge is not a once-off affair. It must be continuous.
Resolve complaints quickly. Listen to your clients carefully. What is she trying to say? Be sure you understand her position. A client may have a gripe about the way you do something. It may be as petty as a therapist cleansing her face with cotton wool instead of facial sponges. You may think no-one has ever complained about this and you went to the countries best beauty school and who is she to tell you? Be willing to be flexible. Where possible give your clients what they desire. Create win-win solutions.
