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Have you ever been on a bad date where you knew there was no way you wanted to see this guy again. Maybe he had too big an ego and was raving about how good he is.
He brags about all his accomplishments and you wonder, does this guy just love himself or does he have such a low self-esteem that he’s just trying to impress everyone. You hardly manage to get a word in edge wise.
We all like the focus to be on us sometimes. Deep down we all want it to be about us, at least some of the time. Now lets take a look at your salon. Is your Therapist like the “bad date” just talking about themselves or raving about how perfect their treatments and products are. That might not seem bad, but it can turn clients off. Over enthusiasm can make people feel overwhelmed and pressurized to share your feelings and buying your products.
Of course people are more likely to buy when they can see and feel your enthusiasm. There needs to be a mid-ground though. Remember to focus on your client and their needs. When you tell client about all the amazing ingredients in your skin care products. Do you think they care? When you tell them about the latest technology and beauty jargon, do they care?
Why would I care about active ingredients or high tech performance, when all I care about is reducing my wrinkles and lightening my pigmentation marks? I care about proof that it works and a money back guarantee.
Make sure the focus is on your clients and their needs. You will experience better effectiveness and improve your sales, when you give your clients a salon experience where they are treated like a VIP.
Now lets take a look at your salon. Is your Therapist like the “bad date” just talking about themselves or raving about how perfect their treatments and products are. That might not seem bad, but it can turn clients off. Over enthusiasm can make people feel overwhelmed and pressurized to share your feelings and buying your products.
Of course people are more likely to buy when they can see and feel your enthusiasm. There needs to be a mid-ground though. Remember to focus on your client and their needs. When you tell client about all the amazing ingredients in your skin care products. Do you think they care? When you tell them about the latest technology and beauty jargon, do they care? Why would I care about active ingredients or high tech performance, when all I care about is reducing my wrinkles and lightening my pigmentation marks? I care about proof that it works and a money back guarantee.
Make sure the focus is on your clients and their needs. You will experience better effectiveness and improve your sales, when you give your clients a salon experience where they are treated like a VIP.
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