Beauty Salons and Spas Ideas for Developing New Business Concepts:
1. Incubate and Hatch your Ideas
“Learn to pause, or nothing worthwhile will catch up to you.” -Doug King.
New ideas need time to develop. When we work things too hard using our left brain, or more logical side, we can stifle our right, more creative side of our brain. So, when you feel stuck, tired, or like you are losing some steam, step away from your ideas and let it incubate. Ask your subconscious mind to come up with something different. Remember that greatness takes time. “There is a moment of conception and a moment of birth, but between them, there is a long period of gestation.” Jonas Salk.
2. Personal Power
"Conscious power," says Mellès "exists within the mind of every one. Sometimes its existence is unrealized, but it is there. It is there to be developed and brought forth, like the culture of that obstinate but beautiful flower, the orchid. To allow it to remain dormant is to place one's self in obscurity, to trample on one's ambition, to smother one's faculties. To develop it is to individualize all that is best within you, and give it to the world. It is by an absolute knowledge of yourself, the proper estimate of your own value." So, let your ideas incubate, your brilliance is waiting.
3. Exact Detailed Examination
Examine in intense detail the way you run your business and the way you perform your treatment, how you treat your clients, how you advice on skin care and how you recommend products, how you ask for referrals and how you market yourself and your services. Play the Game of “Why?” and “What if?” Use the provocative answers you find as stepping stones to new ideas. Although the likelihood that any given “what if” question will lead to a practical idea isn’t high the more often you practice this activity, the more likely you’ll come up with an innovative idea.
Try looking at the world through more inquisitive eyes; try getting ideas in motion; try asking the all-important: "Why and What if?"
4. Change your Perspective
What can we do better? What would our clients like to see us offering? Ask yourself, "What is possible?" and not, "what is somebody else doing?" Switch roles: Rather than being a beauty therapist, take on the role of client. Change your perspective. Probing, questioning questions ask: What does that mean? What was the point of this question? Why do you think I asked this question? Question everything about what you are trying to accomplish. Start with why, what, how, when, what if, so what, where and so on. Ask broader or narrower questions. Ask the question of a metaphor. Ask opposite questions and inside-out questions. Ask precedence and consequence questions. Ask ridiculous questions, and don‘t forget to ask the ―Real question. Question the merits and even ask how you can make the innovation worse or fail. The more questions you ask and the more answers you try to find, the more innovative ways you would come across in trying to find a way to create a new way or solve a problem.
© Belinda Meyer publishes information for the Salon and Spa industry. She offers helpful information relating to health, beauty therapy, spa treatments, skin care, hair and more. Want to know more? Visit www.salonprofit.net
