Salon and Spa owners often face the challenge of how to stay focused.

It is crucial for business success to focus your time on the few activities that will move your salon forward in the fastest and easiest way possible. It is important to have a marketing plan and to stick with it.

What do you love doing? Let’s say your passion is facials. Then you may offer an array of skin care products, which could be overwhelming and confusing for your clients. You may also have an array of facials from acne to rejuvenation to light therapy to peels etc.

By getting focused you can create a facial therapy concept. You may want to create your own step-by-step program. For example, you may incorporate:

Step one: Deep Cleansing

Step two: Acupressure massage

Step three: High-tech Ampoule

Step four: Galvanic Current

Step five: Seal and Protect

Explain your exclusive Five Step Approach. Why is it different? What is in it for the client?

Your advanced step-by-step facial is a concept which helps clients see your methods and techniques as precise and exclusive. It is essential to characterize your facials as complex systems which work.

Don’t just give each step a fancy name to sound clever. Clients need to understand what you do, how you do it and the results they can expect. For example Step three would be the application of a High-tech ampoule. You would go on to explain the benefit of the “youth vial”. For example the mega dose of micro-minerals and hyaluronic acid cannot compare with any moisturiser on the market. Moisturisers simply hydrate the skin, whereas our youth vial contains a unique formulation of proteins and micro-minerals to feeds and nourish the skin which leads to improvements in the appearance of photo-aged skin. Then you move onto step four: The Galvanic current increases the penetration of the youth vial ampoule. Therefore the benefits of the active ingredients are maximised in comparison to regular topical (manual) application. This is the ultimate in facial improvement, nourishment and hydration. 

You learn facials through experience, but with your mind you can originate a step-by step Facial Experience. Infuse your own style into your facial modalities. Your marketing must speak volumes of not being just another facial. This is a facial treatment, therapy for the skin, corrective skin care etc. Other facials pale in comparison and are just the slathering of products onto the skin.

Shine the spotlight on your unique facials. Don’t just feed and nourish skin, feed and nourish your marketing with inspiration. A step-by-step approach helps give your message clarity.

Your step-by-step approach is YOUR step-by step approach. You may incorporate collagen induction, or ingestible skin care, or apothecary etc. 

Examples:

Ingestible Inner Skincare: Skin care products with vitamins, essential trace elements, micro and macro nutrients are taken orally to improve health and beauty. These substances are the “magic wands” that work at the cellular level to replenish the cells, and also destroy free radicals. Internal skin care helps repair and protect from the inside out. 

Collagen Induction: Collagen Induction is a skin therapy for cell regeneration. A hand held roller device with micro needles is rolled over the skin. This non-invasive technique has the amazing ability to naturally stimulate collagen and elastin production in the skin. http://www.derma-rollers.com/ 

Apothecary: Formulating topical botanicals, plant extracts and active ingredients for unique spa remedies and treatments. Organic fruit, vegetable juices and plants can be incorporated into  seasonal spa treatments using local ingredients that are in season.

© Belinda Meyer publishes information for the Salon and Spa industry. She offers helpful information relating to health, beauty therapy, spa treatments, skin care, hair and more. Want to know more? Visit www.salonprofit.net