FROM THE HEART

I am sure you have had the experience of doing something and it just flowed. Having a concept from your heart means that you are choosing and performing tasks from a place of fullness. You are using your head as well as your heart. Your actions become expressions of your passion. 

PLAY WITH YOUR STRENGTH

Create a concept which is you. Focus on what you love, what you're good at. Break the rules. If you're having fun, you'll do an incredible job, and the money will follow.

FULFIL YOUR PURPOSE

When we understand our strengths, skills, personality and style we will easily be drawn to ideas and suggestions which suit us, and in this way we can customize our business and marketing materials in a way which reflects us. We will feel we are fulfilling our purpose, offering value and we will work with enthusiasm.

CONCEPTS THAT GIVE YOU ENERGY

Concepts that give you energy and charge you up with excitement, these are the ideas you should follow. People will be drawn to our unique sparkle and energy and trust us. As you realign your business with your inner strength, wisdom and life experience, you will experience more satisfaction. When you get to know yourself on this journey of life - your concept will form and take on a life of itself (with your inspiration) and your clients will resonate with you and your business on a new level.

EXCELLENCE IS THE STAR QUALITY

I’m assuming that you want to reach excellence in your beauty business. That you want to give your clients your best, that you want to participate in your community, that you want to show your family and friends that you love them. Excellence is the star quality on which your business thrives or dies.

THINK, DREAM & SET GOALS

A quality well thought out concept gives your business personality. A business with character gives it feeling and likeability. People are drawn to the persona of your business and to the quality portrayed by your business. Without personality, it is difficult to build trust and when people struggle to trust, they don’t buy.

THE REAL YOU

In a salon you have the advantage of being more intimate with your clients. You have the opportunity of building a real one-on-one relationship, where she can buy directly from you. Let your personal traits shine through in your business. When you allow people to see the real you, they can distinguish you not just by a face, but by a persona. The beauty and power of a business concept is to combine and create what resonates with you.

ASK YOURSELF?

To develop your salon and spa concept, ask yourself:

What are my personal traits and interests? ­­­­­­­

What are the intrinsic characteristics of your business?

©Belinda Meyer www.salonprofit.net