Effective salon practice (policies and procedures) are imperative to sustaining a successful business. Management and Marketing the salon are essential for profitability and growth. Marketing is not just about getting the word out about your salon; it is about developing unique selling propositions that help you stand out as the better choice. The information in this book is the result of my own search and research for getting ideas and inspiration. You may not agree with all that I say - but agreeing isn't the point. Creativity is not about being artistic. Creativity is about discovery and uncovering new associations and a form of problem solving that is crucial for success in every aspect of the world. The most successful business people are creative in their line of work, but they may not have been artistic at all.
What is a Beauty Salon Concept?
A concept is a key idea or ideas. A concept must have some kind of structure. The concept needs an explanation. The Procedure is clearly laid out in a clear step by step process to clearly define how it is carried out. Your step-by-step procedure is the rules which each therapist must follow to ensure consistency and client satisfaction.
A concept is often the core of your business.
A salon concept is about creating mentally and abstractly rather than just hands on treatments. Your concept is about inspiring your clients to want and desire the treatments and product you have to offer. Concepts are about being creative and innovative. It is about change and moving forward.
The dictionary defines innovation as: “something newly introduced, such as a new method or device. A creation resulting from study and experimentation.”
Mariana Ferrari says rather than define innovation; it is best to notice the synonyms: change, alteration, revolution, upheaval, transformation, metamorphosis, breakthrough; new measures, new methods, modernization, novelty, newness; creativity, originality, ingenuity, inspiration, inventiveness, shake up. All in all, the one I most like is "revolution". Innovation is about creating the future.
Why Do You Need a Salon Concept?
© Belinda Meyer http://www.salonprofit.net
