Develop your Unique Beauty Salon Concept
A useful technique is to develop your unique salon concept is to consider your work and life experience and your current job description.
Fill in the important gaps in your CV/resume. The aim of the secret CV technique is to highlight aspects of your background and potential. You may be surprised how readily untapped talents and unacknowledged strengths come to mind. Which skills do not yet feature on your CV? What are you most proficient at? Consider your character, personality, your gifts, abilities and interests. Are their new advanced skills which you could integrate into your current skill set to provide a specialised service?
Thinking, dreaming and imaging should be inspiring and refreshing. What have you mastered? Imagine your salon as you want it and how to go about accomplishing that. Harness the skills of your staff to create salon opportunity and impact the salon experience you offer your clients. Consider your skills and expertise to create a package and image to enhance your particular beauty niche. A resume is a statement of your past and current work experience. In a job interview, a popular question is, "where do you see yourself in 5 years." The interviewer wants to know your strengths and potential. Answer this interview question in writing, but write it as if it is a letter from the future. In other words, imagine you are already in the future. This resume technique is not about landing a job, but rather about crystallising in your mind and on paper the forgotten character traits, talents, skills and proficiencies. Many people find it difficult to dream up the ideal spa.
By writing from the future you tap into the issues and achievements which are important to you. Writing from the future helps you create a brighter future. It helps you set expectations and reach them. Write a resume or letter to yourself dating it years ahead. Tell yourself about the developments you undertook in your day spa. Tell yourself about the authentic branding, new holistic approach and signature treatments you created. Writing helps you reach a deeper level of getting in touch with your core desires and emotions. Writing helps you ponder and explore possibilities and outcomes.
Moving forward with creativity is the highest level of advancement. The more you think and ask questions, the more your mind will give you answers. If you can do this the sky is the limit. Imagine your dream salon concept that would use as many of your strengths as possible.
How often do you visit beauty salons? Make it a point to visit a new beauty salon at least every few months. It is great to be reminded of what it feels like to be a client. It helps you be more focused at offering extraordinary service. Which salons are reputed as being award-winning? Go visit these salons. You gain insights into their salon philosophy by being a client. When you travel or are on holiday, visit beauty salons to glean new ideas and inspiration. Your mind enjoys thinking, creating, imaging and growing.
Divide your future best practice efforts into three categories for maximum results:
- Strategies, which can be implemented immediately and need minimum effort and offer almost immediate profit.
- Strategies which take time and effort. (Within two years)
- Strategies which will be implemented over more than two years.
Many of the above questions may seem like common sense and some questions repeat themselves. Sometimes by asking a question in a different way, may help you think in a different way, and therefore the outcome or solution may be more helpful. The business plan and future practice questions are to get ideas and facts on paper. Keep in mind that your final goal is to put your plan into action.
© Belinda Meyer publishes information for the Salon and Spa industry. She offers helpful information relating to health, beauty therapy, spa treatments, skin care, hair and more. Want to know more? Visit www.salonprofit.net
