First things first. Analyse where your salon is currently:
Competitive Analysis
Written Exercise:
What is your goal?
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Who is your target?
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What is the problem or issue you are addressing?
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What matters to your clients, what do they really care about, what will they pay money for, what results do they want, what kind of performance are they expecting?
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What doesn’t actually matter to them?
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List the main competitors in my market area. (Salon/Spa)
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Reasons why customers would buy from me rather than my competitors?
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Weaknesses my salon will have, in comparison to my competitors are?
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To overcome these weaknesses, I will:
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Threats my business might face are:
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To overcome these threats, I will:
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What options have a not yet considered?
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Identify where in your selling process you are feeling hesitant, feel unsure, or losing your confidence.
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Identify questions that you hate being asked by prospective clients.
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What does your heart naturally want to say to your prospective client now?
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Consider the questions potential clients would ask:
What difference will this concept really make?
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What will I gain? What will I lose?
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Article Source: http://www.salonprofit.net
