Valentine’s Day is February the 14th.
Valentines is the perfect time for salons and spas to cash in on sales and treatments in the name of love. From packages for your loved one to couples pampering, the beauty salon and spa is the place to be.
When you think valentines: you imagine dinner for two, red love hearts, red roses, luxurious massages, decadent chocolates, sexy lingerie and sweet enduring messages.
Valentine’s Day Gift Vouchers
Valentine’s Day is the perfect time for promoting a visit to the beauty salon, hair salon or spa. Suggest this as a message of love, thoughtfulness and indulgence. Paint a picture of romance, treating their loved one to pampering, beauty treatments and deep relaxation.
Suggest a gift voucher for a Valentines gift well in advance. Ensure your marketing hits your clients and the public in advance. Luxurious Couples treatments will sell exceptionally well for Valentine’s Day. The spa getaway is the ultimate in romance and pure couple’s bliss: “Feel like a VIP and tell your partner, you’re fabulous and I love you.” 
Make Your Valentine’s Day Promotions Bloom
What do I mean by making it Bloom? I mean you need to pretty things up and present it well. An artistically arranged bouquet of flowers says more than just a bunch of flowers. If a man presents you with flowers and says “I love you.” It means more than just the words.
It’s not enough to say:
It cleans the skin.” (But how)
“It’s worth it.” (In what way)
“It’s a good buy.” (All salespeople say that.)
“You’ll love the results.” (I will?)
“I love this product.” (So what)
Make your hands earn a living for you. Don’t be shy to give free mini-demonstrations of your facial and body techniques. Just as companies hand out free samples at the supermarket to increase awareness, you too can introduce products and treatments to increase sales. You can use this introductory. It is hard to understand something, until you have actually experienced it.
Sure not all introductory offers will turn into sales, but many will materialise into new clients.
Be brief and specific
Let your Valentines marketing piece sparkle with detail, to get the concept across.
You may have heard of the term “sell the sizzle not the steak.” The sizzle is the marketing concept to sell more steak.
For instance, let us take a soothing cleanser and see how many “sizzles” we can develop to get the prospect saying, “I want!” instead of “Oh hum!”
- 1. Deep cleans your pores for a visible improvement
- 2. Removes every trace of dirt and makeup
- 3. Shrinks pigmentation and inflammation
- 4. Conditions and Moisturizes Your Skin
- 5. Smells great and leaves the skin refreshed
- 6. No taut feeling and doesn’t dry out your skin
- 7. It also reduces facial redness
- 8. Soothing and calming
- 9. Prevents pimples and blackheads
- 10. Antibacterial, yet gentle enough for sensitive skin
* Don’t sell the price tag – sell “alleviates visible symptoms of skin irritation & assists self-healing to lessen the chance of re-occurrence.”
* Don’t sell the ingredients – sell “the purpose of the formulation.” The intended purpose is to calm & soothe the irritated skin.
* Don’t sell a cleanser – Sell “less redness, clearer healthier looking skin.” Alleviates visible symptoms of skin irritation & assists self-healing to lessen the chance of re-occurrence. The intended purpose is to calm & soothe the irritated skin.
Calm skin, therefore less redness, clearer healthier looking skin. These are the “sizzles” in this particular cleanser.
* To create your marketing concept write down the one, five, ten, or twenty “sizzles” you find in each product and treatment you sell – in the order of what you believe will be of importance to the prospective client.
* Make your description as clear and enticing as possible to grab attention and make a great impression.
* Make sure your Valentines concept ties in with your branding and general marketing messages.
* Tell every client about your new Valentines promotion. * Keep it short and informative. If they have questions, they will ask.
* Rehearse your marketing message in advance and fine tune it.
© Belinda Meyer publishes information for the Salon and Spa industry. She offers helpful information relating to health, beauty therapy, spa treatments, skin care, hair and more. Want to know more? Visit www.salonprofit.net
