Ideas link themselves to other ideas by the law of association of ideas.
Asking questions challenges the thinking process.
Have an attitude of focus when generating ideas. Get input from others. Someone may be able to raise an idea to a higher level. All these thinking questions are to help you generate more profit, solve problems and create opportunities. The value of thinking can’t be overstated.
Thinking leads to creation. It can take you to a new level both personally and professionally.
John C. Maxwell, leadership expert and New York Times bestseller says many people desire change, but they don’t do anything different so that they can change.
You need to think and visualize change. Change is profitable. Change is rewarded. Goal setting is important, but expecting success and pursuing goals is more important. When you change what you do on a consistent basis, then you change your life. Progress always requires change.
If you could see yourself in future looking back at today, what would you want for your salon to look like in the future?
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How do I have to change what I do to be competitive in the new marketplace?
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How will you get from here to there?
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What works?
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What percentage of our total budget and time is going into projects that will allow us to do something unique in the beauty industry?
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To whom did I add value today?
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How do I know I added value to that person?
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How can I become more client focused and provide what the client wants?
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Can I follow up and compound the positive benefit she received?
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Why should potential clients choose me?
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What separates us from other salons?
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Why do we do it this way?
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How effective and efficient is this practice?
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What is this similar to?
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What is the opposite?
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Can we see this from another perspective?
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Who is working with you now?
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Who should work with you in the future?
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Can we create systems for our therapists to follow?
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What strategies will help our staff grow?
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What do clients think of our current products and services?
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How consistently welcoming are we?
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What are my clients concerns and problems?
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Are there any other alternatives or possibilities?
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What other explanations could there be?
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What is our projected income, expense, net?
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Are we on target?
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Are we achieving the quality we expect of ourselves?
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How do you and your team deal with criticism?
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What are we really trying to achieve?
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Why should it be altered or improved?
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Who will benefit from the improvement?
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How will we develop our service?
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How will we develop new appealing treatments?
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What could we readily enhance by giving immediate attention?
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How can we surprise our clients?
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How can we surprise staff with small gestures or tokens of appreciation?
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How well are we promoting our products and services?
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How will we develop our marketing?
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Are we expressing the uniqueness we deliver?
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How can we improve and expand these messages?
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Consider what is currently working to get clients through your door. For example, if you get a good response from a trade show. Get in touch with those contacts again. Next year focus on making it a bigger and better event.
Find something that already exists and question how it can be improved.
Which new ideas, methods and technology can you introduce?
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How can you optimise the time you spend with your clients?
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What steps will you need to take to get there? Is it incremental steps or radical change?
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What will the ideal procedures and client services look like?
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Which training should we undertake?
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Pursue significant change.
* Choose your employees wisely. You will need a supportive team.
* Offer your people incentives to provide motivation to reach your goals.
* A successful future best practice requires forward thinking.
* Uncover new needs. Ask clients questions. Have surveys and questionnaires to discover concerns and needs.
* Implement a future best practice plan. Proper management and planning are the basic ingredients to success in business to attain the greatest profit potential.
Would more activity help make it better?
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Could it be combined with something else to make it more valuable?
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Could we simplify?
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Is it too simple, could you create an advanced technique?
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Would a substitute be more meaningful?
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Could we modify our treatment process?
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Is the price right?
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Would a change in staff help the situation?
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Can the sales message be shaped or changed to better communicate the advantage?
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Is our marketing plan effective? Will it make a difference?
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Do we offer our clients an adequate guarantee?
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What can make it more appealing?
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* Learn to create ideas by evaluating all the different aspects of the product, method or concept you are interested in.
*Put your imagination and subconscious to work and write down your thoughts pertaining to each of the things you expect to improve.
* Use the answers that follow as your guide for creating money making improvements.
* Take your good idea and make it a better idea. Or take and ideas you saw or heard elsewhere and raise it to a higher level.
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* Continue to generate, outline and shape your ideas to improve the quality of the client experience.
* Your aim is to create long-term clients and generate new clients.
* Assess each and every area of your business:
List ways to increase clients:
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List ways to increase sales:
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List ways to reduce costs:
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List ways to increase efficiency:
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List ways to improve quality and increase profits
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Evaluate competition
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What can be done to enhance the salon and spa experience?
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What are you neglecting or putting off that you should be doing to keep your business prosperous?
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* Continue to improve and strengthen your advertising and marketing. Build powerful messages about the benefits you offer.
* Those who practice and learn to create ideas and anticipate the changes needed, as the future evolves, reach a higher level of success with big money making potential.
- Perhaps you have noticed, some of the questions I asked have been repeated. This is to get you thinking. By asking the same question in a different way, may trigger a different thought pattern.
© Belinda Meyer publishes information for the Salon and Spa industry. She offers helpful information relating to health, beauty therapy, spa treatments, skin care, hair and more. Want to know more? Visit www.salonprofit.net