2010 Salon and Spa Trends
As an industry leader you need to bring new high profile and innovative products and techniques to your staff and clients to keep them interested, engaged and excited.
Spas will continue to educate consumers about healthy living, stress management, nutrition and exercise.
1. ECO SPA
The eco-spa philosophy is to approach the spa experience in a holistic way, the experience is in harmony with social and ecological consciousness. Eco-spa’s provide a range of treatments with earth friendly organic and biodynamic products.
http://www.daintree-ecolodge.com.au/
http://www.greenblissecospa.com/
2. SLEEP THERAPY
Another emerging trend in the road to wellbeing is the issue of lack of sleep. Sleep-enhancement programs are increasingly soothing spa goers. Restorative, natural sleep is like medicine for the soul. "We are seeing more sleep programs at spas every year," according to Susie Ellis, president of Spa Finder
"Sleep Better, Sleep Well" program http://www.mayflowerinn.com/
3. GYNO AND VAGINAL THERAPY
Utilizing healing herbs to irrigate the vaginal passage to restore optimum health.
http://www.juvenexspa.com/html/.../GYNO SPA CURE
http://www.huffingtonpost.com/2008/07/03/vagina-spa-helps-women
4. HAMMAM
Turkish Cleansing and purifying experience integrating steam and water. The Hammam will cleanse your body in a low mist and high intensity steam chambers.
http://en.wikipedia.org/wiki/Turkish_bath
http://www.morocco-travel.com/morocco/PublicHammam/index.html
5. WATSU
Watsu incorporates the gentle bends and stretches of shiatsu with water immersion. The guided float technique, was considered a new age complimentary therapy but has become popular with spas.
http://www.mandalaspa.com/.../Watsu Pool
6. SPORTS MASSAGE
Sports massages are definitely more in demand although these are requested by men more than by women as the deeper pressure points releases stress and stimulates relaxation. Women prefer the soft to medium massages like the warm basalt stones, Swedish massage or aromatherapy massage.
7. MICRO-CURRENT FACIAL
Micro-current is used by physiotherapists, acupuncturists and in the wellness industry for pain management. There are spas such as the CACI Clinic built on the concept of micro-current for lifting and minimising wrinkles. The use of electrodes stimulates and lifts the facial muscles. Micro-current facials are also known as the non-surgical face lift.
8. HOMEGROWN TRENDS
Homegrown and back to nature with products made from local ingredients like blueberries, seashells or desert sage to identify spas with their locales. Fresh = Local = Hand-Made = Safer. Pure and Simple is better. No need for a long list of complicated scientific ingredients. Keep your products and treatments simple with fewer ingredients and no additives. People are increasingly expecting organic and fresh ingredients with no chemical additives and preservatives. Authentic Spas are differentiating themselves by evoking regional traditions and landscapes and weaving in healing traditions.
9. SPA CELEBRATIONS
Themed parties such as teen and tween parties, couples massage and mobile spas have become popular, however the latest trend is: Divorce showers – the dawning of a new tradition? Parting partners are ordering ‘’just divorced’’ cakes, hosting divorce spa parties and in some cases going as far as having their divorce soirees catered at a banquet hall. The Spa can be part of a therapeutic process in helping adults move on in life. Once the difficult emotional and legal process is over, a new life can begin, and that's something to celebrate. Divorce isn't something to celebrate, but starting over is - and that is why people throw parties. To mark a new chapter in their lives.
10. CREATIVE SPA
Create buzz with something new and trendy. Eco/Sleep/Vaginal/Hamman/Organic inspired/Serenity Retreat/ European/Ayurvedic/Beauty/Skincare
Invent it and plug it. It is human nature to want to try something new and exciting. Some may think a diamond and gold facial is a waste of money, other will dash to give it a try.
New techniques are developed using old techniques with a modern spin. Techniques evolve and ancient incorporating modern is often branded as new. Spas often integrate ancient techniques into their repertoire such as Chinese medicine, Ayurvedic-based treatments and Balinese-based techniques.
Use marketing messages that position you as the beauty/skin care expert, as the only therapist who does exactly what you do.
